HOW CAN SIGNAGE ELEVATE MY BUSINESS?
Be an attention grabber…
In today’s world, everything seems as if it is run by technology. It feels as if our lives are consumed by staring at the screen. Scrolling through Instagram, shooting guns on Fortnite, sending emails, binging the most recent Netflix fad, making TikToks… and everything else that flows down the rabbit hole. Marketing seems to also be all online most of the time now as well, but what we can not forget is that people are still driving in cars, riding the bus, strolling the sidewalk, and peddling their bikes; all past your storefront. Although it seems the only way to get exposure nowadays is from Google Ads, you are wrong! Your storefront is imagery that some people see every day when they commute or notice when they are walking their dog or see when they are standing waiting for the bus. They look at your flower pots, your door, what is in your windows, and most importantly, your signage. Make sure that the next time a dog walker walks your path, they are drawn off the street by your signage.
First impressions are everything…
As we all know, first impressions can make or break a relationship with anything or anyone. Let’s say a new customer finds your product or service online. They find your address and pop it into maps. They seem to be where the location is but they cannot find your building. Why not? Do you have no storefront sign? Do you have too small of a storefront sign? Whatever the reason, this is their first impression: they cannot find your store. What is even worse, is if they do find your location and you have no signage at all. The human brain is wired to attach imagery with memory. If they do not remember your store, that one time coming in will be their only time. Have better customer retention by making a lasting impact with one-of-a-kind, memorable storefront signs.
Reinforce your brand each step of the way…
People are often mistaken by thinking that signage stops at the front of the store. You should have recurring brand images throughout your business’s building. This is not to remind the customer of where they are at, they know. The purpose of placing signage throughout the building is to create a lasting image in consumers’ psyche. An individual is more likely to remember your product or service or experience after they leave when your logo image has been reinforced into their memory. This can help create better referrals and customer retention.
Be known for your spot…
Remembering what the front of your business looks like will prompt people to come back and make word-of-mouth referrals more often. Sometimes when explaining where something is, we use landmarks instead of street names. You want to be the landmark on your street that everyone references or talks about. Whether or not you are bringing in that specific customer, this creates brand awareness. Brand awareness is essential because maybe next time they do need a product or service in your industry, they will head your way.
Save your advertising budget…
Businesses spend thousands of dollars a month on Google Ads, Instagram Ads, TV commercials, radio commercials, and a plethora of other advertising channels. With this being said, businesses also forget about the small, easy, and cheap advertising strategies. One of the best advertising strategies can be as simple as having an aesthetic and memorable sign. The psychology behind memory and image association is very strong. Frame your target market’s minds with the use of large logos and beautiful signage.